A Word About Rustin…

Rustin Marketing Services is a consulting practice that offers small and medium businesses professional advice on improving their Marketing Programs.  In addition, Rustin Practice Managers will assist in both Content Creation and Plan Execution, depending on the terms of the engagement.

Rustin Marketing Services offers a mix of both staff consultants and independent experts to assure that all aspects of your marketing objectives are met.

We acknowledge that you probably have a more in-depth understanding of the details of your business than we will at the outset.  Will you acknowledge that our experience in a variety of different markets and with a full range of marketing tools is an asset from which your business might benefit? 

Do You Really Need Outsiders?

We’ve worked extensively in markets both allied to your own and far different from it.  We’ve seen what works and what doesn’t in everything from Survey Methods to Demand Generation techniques.  That experience allows us to set up metrics for any program we design.  These Measuring Tools are your early warning system.  They let both of us know where an active program is tracking against its goals.  These ‘Numbers’ let you decide when it’s time to do more of one thing and less of another to adjust the efficiency of a campaign or program.

Rustin Consultants can draw on experience they’ve gained in years of working outside your four walls.  They are trained to see the strengths of programs and techniques that may have been successful in vastly different markets than your own.  They are able to translate these leading practices from one product set to another to give your campaign the advantages of proven processes, of which you might not even be aware.

The Make or Buy Decision

As we said, you know your business inside and out.  You probably also have an innate feel for your traditional customer profile and also the sales velocity you can expect when angling for new orders for your existing goods and services.  If you have the self-confidence of most entrepreneurs you’ll also be thinking that you could put together a fine Marketing Program on your own.

…And you probably could.   If you would.

As the manager of your enterprise, be it large or small, you have to deal with issues of Purchasing, Inventory, Production, Human Resources, Facilities, Sales, Customer Satisfaction, Accounts Payable, Accounts Receivable, and the Accounting System that records your progress on all of these.  

All we have to deal with is your Marketing.

We look at your traditional customer profile as the Starting Point in a process of identifying new classes of customers.

We look at your present sales velocity with an eye to the gains that can be made on it after differentiating your brand, generating new demand for it, and providing your Sales Team with better tools than they have right now, not to mention better Leads.

We can and do spend 100% of our time focused on creating your program.   Can you?

Evaluate First, Purchase Second

Like all good consulting practices Rustin Marketing Services offers a detailed proposal in advance of any initial engagement.  This document restates your goals and then outlines the steps Rustin will take to achieve them.  Wherever possible, behavioral objectives and hard deliverables are proposed.  Once we’re underway, this makes it easier for you to see just how far your program has come, and how fast.

Like all good consulting practices we do offer our Consultants on a Time & Expenses basis.  For any initial engagement, however, we strongly recommend that we propose a limited and measurable program at a fixed cost.  This will let you make a no nonsense value calculation both before you commit and after you receive the deliverables.  It’s your assurance that you’re getting ten dollars worth of services for every dollar you spend with Rustin Marketing.

Dream a Little Bit…

What are your goals for demand generation for your products or services in the next Quarter?  How many Functional Specifications do you plan to create for new products in your market space this year?  Will you be able to offer Video Podcast Documentation within the next two months to make it easier for your customers to get Up & Running with your products than it is for them using your competitor’s?  How about Interactive Tutorials for a P/C?  Are you just looking for coherent copy for a range of related product brochures?  How about the graphics, too?

Whatever your unfulfilled marketing needs, Rustin is here to assist.

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