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Application Studies Highlight Dollar Benefits so Similar Prospects can See Your Value Argument for Similar Upgrades to Their Process |
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If you helped a major manufacturer to save significant cost by streamlining some part of their process how would you let other prospects in the same or other market segments know about it? Why you'd promote your Win, of course, but that's where things can get complicated. You can't use proprietary information to describe your abilities to other companies. In fact, you can't even use the implied endorsement of your customer's choice to use those abilities without clearing that first with them. Then you have to have some piece of sales collateral you can present to a new prospect that describes what you did so well. That write-up must suggest technical expertise without being technical in nature. It must promote your brand without being so overtly promotional it doesn't speak to your prospects' needs. Creating a winning Case Study frequently calls for an objective 3rd Party that can see the forest, despite all those trees. Rustin Marketing has often been that objective 3rd Party. Take a look... |
| Quest Solution is a Value Added Reseller, headquartered in Oregon. It uses Automatic Identification and Data Collection technology (AIDC) to shave costs from existing manufacturing and distribution processes. Quest Engineers effectively manage data to manage knowledge so that their customers can always make the right resource decisions. Check the Out. Click Here |  |
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Quest worked with a major national distributor of shell eggs to significantly reduce costs, identify supply chain bottlenecks, and greatly improve freshness by speeding prodcuts to market. Rustin Marketing was called in by Quest to document this win in a formal Case Study. Writers from Rustin worked with both companies to win approval for a short version to be used in direct martketing and as a sales sheet, as well as a long version that could be supplied to interested prospects in any industry that wished to better understand the efficiencies Quest had brought to bear for its customer. Want to see the results? For the Short Version Click Here. For the detailed Long Version Click Here. |
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Groupe Techna is a VAR that deals primarily with Law Enforcement and Municipal Parking Control agencies. Headquartered in Montréal, the comapny operates throughout North America. Strong engineering capabilities give GTechna a range of facinating digital law enforcement products. They can Define them, Design them, and Build them, but on occasion they've turned to Rustin Marketing to help explain them to prospective jurisdictions. Check out the whole Group Techna line when you Click Here. |
| Groupe Techna called on Rustin Marketing to research both the market segment and the hot-button features that would trigger that segment for a new Parking Control product. Their objective was to have winning copy crafted that would make a real Value Argument to the police departments and municipal parking agencies that were the product's target. Want to see just how well we did for this client? Click Here |  |
| Rustin Marketing has helped many clients to generate new demand for their goods or services. Here are four postcards that were sent out with one business day's delay between each one. The day after the fourth card arrived a call was made to qualify the recipient as a prospect for Bucklin HR. Would you have taken that call? Would you have been open about whther or not you needed the service? Check Bucklin's web site Here |  |
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Rustin Marketing Makes Leads Out Of Lists Rustin uses Direct Mail to introuce a Value Proposition, followed up by Outbound Telemarketing to back-up that message and qualify the interest in Your products or services. The results are highly qualified Sales Leads. Read a complete outline of the process when you Click Here. |
There are Seven Shocking Ways You can Overspend on In-House Marketing! Rustin Marketing Services would like to send you a whitepaper detailing each of them. Please Call or Click today to request your free copy of this report. It is a metric against which you should measure your current Marketing operations! That Phone is +01.401.268.3080 |
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