What kind of Client uses Rustin Marketing Services?

Is it based on Their Size?

Rustin’s prospective clients come from a range of different sized businesses, based on Annual Gross Sales.  They may be among the very smallest of Start-Ups.  They may also be some of the largest of what we today regard as Medium Sized businesses: Think $1 Billion or more in aggregate sales.

The smallest of these Rustin Prospects are usually trying to augment their fledgling business plan with their first foray into a formal product marketing program.  The largest commonly have multi-tiered marketing operations in-house that often boast a larger professional staff than we do.  Yet, even with a full service Marketing Department, these larger companies hit capacity restrictions.  When they do, one option is to seek outside assistance to bridge that gap on a single product or project basis.

Is it based on Their Understanding?

Frankly, many of Rustin Marketing Services most qualified prospects come from the ranks of those whose Corporate Cultures are the least committed to the use of formal marketing programs in their enterprise.  That suspicion of the lack of real value from the process usually results in meager in-house resources which require augmentation when a clear, short term need presents itself.  Rustin Consultants can often play well in a scenario like this because we strive to propose measurable results when we offer an engagement to a prospective Client.  If we are specific about what that Client gets during a limited consulting engagement the results of our work will usually compare favorably with their expectations.  This overcomes a nearsighted objective and allows the new Client to better evaluate the longer view of what a formal marketing function can really contribute to their venture. 

The polar opposite of that ‘Culture of Suspicion’ is also a fertile source of Rustin Clients.  Managements that understand the role of marketing in an enterprise and are committed to it commonly seek our assistance when focus is needed on some specific or time critical objective.  Prospects of this type tend to be larger organizations, frequently with diversified management structures rather than a single, entrepreneurial boss.  Here again, though, the practice of being specific as to results in the initial proposal of work establishes an objective basis for evaluating the results.  Doesn’t that sound like Good Management to you?

Do Clients come to Rustin for specific skills?

Many do, but these tend to be smaller firms for which any professional marketing skills are a first time asset.  More often prospective Clients who already know and use sophisticated Business to Business marketing processes will seek out our firm to expand upon their own resources.  For these prospects a short term engagement is seen as a bridge across some gap in their in-house capabilities.  Moreover, these are prospective Clients who are well able to evaluate the job we do and to team with us in the decision making process that tailors a campaign or program to their own specific needs.  In these cases the Client may have the same or similar skills in-house but that very fact makes them more sure of the deliverable they want from us.

Many times Clients come to Rustin Marketing Services in order to conduct truly anonymous market research.  If a company’s brand or name is well known they can prejudice the results of a statistical inquiry into New Features, or Price Points, or any other product related matter.  Especially in the delicate diplomatic case of Competitive Analysis it is common for established players in a market space to seek a third party to conduct their surveys.

Are There Specific Market Segments where Rustin’s Expertise is Stronger?

That’s always the case at any consulting practice.  The core staff and most commonly used outside experts at Rustin Marketing comprise a knowledge base experienced in promoting high tech tools for industrial and commercial tracking applications.  That means Warehouse Management Systems, Production Control Systems, Route Accounting Systems, and both Front Office and Back Office Store Systems for major retailers.  The common thread in these applications is Automated Data Collection.  Our most successful Clients are those who perform systems integration work to update these applications in industry.  That bias of experience makes us adept at assessing the value of improved Work Processes and Operating Procedures to articulate and promote the Returns On Investments involved. 

That said, we frequently take our own advice and engage the services of content experts from other disciplines when that is necessary to satisfy a Client’s Needs.  This allows us to offer Project Management services to Clients with whom we have forged a relationship of trust, thus expanding the scope of what we offer. 

Does My Company Fit the Profile of a Prospective Rustin Marketing Client?

If you’ve been interested enough read this far your company may, indeed, be able to benefit from augmented marketing efforts.  Please give us your contact information and a Consultant will Call you to assist in your evaluation.  You can do that by Clicking Here.

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Success in Growing Your Business is the same way.

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